A large volume of responses when using digital advertising to recruit participants for clinical trials can present several challenges.
First, it can be overwhelming for clinical trial coordinators to manage a high volume of responses. This can lead to delays in responding to potential participants and may result in a lack of timely follow-up. It can also be difficult to keep track of all of the responses and ensure that all necessary information is collected.
In addition, a large volume of responses can be time-consuming and resource-intensive to manage. This can be a challenge, especially if the recruitment team is small or has limited resources.
Here are a few strategies that may help:
- Use very targeted advertising: By carefully selecting the targeting for the ad, it may be possible to reach only the specific population that is eligible for the clinical trial and limit the volume of responses by limiting the number of people shown ads in the first place.
- Use screening questions in the ad: Including screening questions in the ad can help to filter out potential participants who do not meet the eligibility criteria and reduce the volume of responses.
- Make the clinical trial appear less attractive to join: Removing compensation, making it clear how many hours participation will take, and outline risks early makes a study less attractive and therefore reduces the number of responses. This can be detrimental to a study as well, because some eligible people might be scared off early when they would have joined if given the benefits early instead.
- Utilize an online registration and prescreening system: An online registration system can help to streamline the process of collecting and organizing responses from potential participants. This can make it easier to manage the volume of responses and ensure that all only eligible and willing participants are allowed to call you. Wayturn sets up systems like this for you, so that your team does not waste time on unnecessary calls.
- Have a dedicated phone screening team: Having a dedicated team to handle inquiries over the phone can help to manage the volume of responses and ensure that potential participants receive timely and accurate information.
Overall, managing the volume of responses when using digital advertising to recruit participants for clinical trials requires careful planning and the use of strategies such as targeted advertising, screening questions, and an online registration system. Having a dedicated recruitment team can also help to manage the volume of responses and ensure that potential participants receive the necessary information.