Digital participant recruitment for research
Find the people your research needs.
Wayturn helps clinical and academic research teams recruit participants through digital advertising, online prescreening and study-specific recruitment materials.
From recruitment planning and IRB-ready materials to advertising, prescreening and technical setup.
Research teams we have supported
What we do
One partner for online participant recruitment.
Wayturn supports research teams before recruitment begins, while studies are actively enrolling, and through the participant-facing infrastructure that connects advertising with your study team.
Recruitment campaigns
Digital advertising campaigns designed to reach potential participants and generate prescreened referrals for studies that are actively enrolling.
Planning & budgeting
Recruitment feasibility analysis, strategy and budget guidance for studies preparing grants, study budgets or recruitment plans.
Recruitment infrastructure
Promotional materials, study landing pages, online prescreeners, fraud controls and referral workflows built around the requirements of the study.
Selected recruitment results
Experience measured in real studies.
Every population and eligibility profile is different. These examples show the range of recruitment programs Wayturn has supported.
Michigan State University
of the enrollment goal
The remaining 70% of the study’s enrollment goal came from Wayturn referrals over a seven-month recruitment period.
Penn State University
enrollments delivered
Recruitment focused on daily smokers from a relatively small local population.
UCSF — COMPASS
referrals delivered
Large-scale recruitment support for a University of California, San Francisco research project.
Why Wayturn
Specialized in research, not general advertising.
Participant recruitment has requirements that ordinary consumer campaigns do not: eligibility criteria, IRB or REB approval, participant screening, sensitive information and research-team workflows.
Research experience
175+ research projects
Experience across clinical and academic studies with very different populations, criteria and recruitment challenges.
Approval workflows
Materials prepared for review
Participant-facing promotional materials can be prepared around your study requirements for approval by your team and IRB or REB.
Participant quality
Prescreening and fraud controls
Online screening and quality controls help reduce irrelevant, duplicate and suspicious responses before referrals reach your coordinators.
Research systems
Built around your workflow
Referral delivery can work with REDCap, restricted Jotform tables or another agreed research-team process.
Timely recruiting for these studies would not have been possible without Wayturn. Their ability to quickly and efficiently reach a specific population far exceeded our expectations.
They delivered more than enough eligible participants in record time, allowing us to complete recruitment for two studies on schedule.
Sarah Purcell, PhD
Principal Investigator
University of British Columbia
About Wayturn
A specialist advertising company
Wayturn is a specialist participant recruitment company working with clinical and academic research teams internationally.
We combine digital advertising experience with the screening, approval and referral workflows required for research. Rather than treating participant recruitment like an ordinary marketing campaign, each project is built around the population and requirements of the study.
About Wayturn →Wayturn at a glance
Recruitment resources
Practical guidance for research teams.
Participant quality
Fighting fraud in participant recruitment
How online recruitment programs can reduce duplicate, suspicious and fraudulent responses.
Read article →Recruitment performance
How to increase clinical trial sign-up rates
Practical considerations that can improve the path from recruitment advertising to study interest.
Read article →Recruitment strategy
The limitations of recruitment flyers
Why traditional recruitment methods can struggle to reach enough people for some clinical studies.
Read article →Have a study in mind?
Send us your study details.
Send us the target population, eligibility criteria, recruitment goal and timeline. We will assess how we would approach participant recruitment and, where possible, provide budget guidance or a proposal.
Request a free recruitment analysisNo obligation to launch a campaign. No fees.
We have been very pleased with the success of our recruitment campaign. Recruiting from a relatively small local population had been a major challenge before we connected with Wayturn. Their tailored recruitment strategy has proven highly effective, and we greatly value the partnership.
Stephen J. Wilson, PhD
Principal Investigator
Penn State University