Articles

  • Avoid Agencies Who Use Your Facebook Account for Clinical Trials Ads

    Advertising clinical trials on Facebook can be an effective recruitment strategy. On platforms like Facebook, ads always have a sponsor. This sponsor is the brand, or person, who has paid for the ad. For clinical trials this sponsor is most often either your own institution, or an advertising agency like Wayturn. Many researchers opt to……

  • How to increase clinical trial sign up rates

    Increasing clinical trial sign-up rates can be a challenge, but there are several strategies that you can use to improve the effectiveness of your recruitment efforts. Here are a few tips to help you increase clinical trial sign-up rates. Use targeted advertising Digital advertising allows you to target specific demographics, interests, and behaviors, which can……

  • How hiring an ad agency can reduce your clinical trial costs

    Using an advertising agency is usually more cost-effective than doing it yourself. Here are a few reasons why this is especially true in the clinical trial industry: Expertise: Advertising agencies that specialize in the clinical trial industry have a lot of experience recruiting participants and creating effective advertising campaigns. They have experience with a variety……

  • Limitations of Recruitment Flyers for Clinical Research

    Many researchers use recruitment flyers to find participants for their studies. However, there are several reasons why a recruitment flyer may not be effective at recruiting participants for a clinical research study. One reason is low visibility. Convenience stores and other locations where flyers are often placed are busy places with many people coming and……

  • Use and adapt this recruitment email for your next research study

    Emails are an important tool for recruiting participants for clinical trials, particularly when you have a database of interested individuals. Here are a few reasons why: Efficiency: Sending emails is a quick and efficient way to reach out to potential participants. You can easily send the same message to a large number of people at……

  • Problems with remote or online clinical research

    Recruiting participants for clinical research studies that take place online can be challenging due to several issues, including limited reach, inaccurate representation, difficulty verifying identities, ethical concerns, low response rates, and competition with other online activities. These challenges can make it difficult to achieve a representative sample and may impact the validity and reliability of……

  • Managing the Cost of Digital Advertising for Clinical Trial Recruitment

    Recruitment is a critical aspect of clinical trials, and budget-related challenges can heavily impact the recruitment process. There are several strategies that can be used to manage the cost of digital advertising when recruiting participants for clinical trials: Use a dedicated advertising agency: Using a dedicated advertising agency can help to keep costs low when……

  • The Risks of Misinformation in Clinical Trial Recruitment

    Misinformation can cause a variety of problems when using digital advertising to recruit participants for clinical trials. There are two potential sources of misinformation here – errors in the materials used to create the ads, landing pages and questionnaires. And errors made by and propogated by social media comments. Dealing with the first kind of……

  • Privacy and Confidentiality in Clinical Trial Recruitment via Digital Advertising

    Ensuring the privacy and confidentiality of participants is important. Breaches of confidentiality and privacy in the context of using digital advertising to recruit participants for clinical trials can have serious consequences. In the worst case scenario, a breach of confidentiality or privacy could result in harm to the participants, such as discrimination or stigmatization. For……

  • Managing Response Volume in Clinical Trial Recruitment

    A large volume of responses when using digital advertising to recruit participants for clinical trials can present several challenges. First, it can be overwhelming for clinical trial coordinators to manage a high volume of responses. This can lead to delays in responding to potential participants and may result in a lack of timely follow-up. It……

  • Informed Consent in Clinical Trial Recruitment via Digital Advertising

    Ensuring that potential participants are fully informed when using digital advertising to recruit for clinical trials can be challenging. Most often, the digital recruitment channels can only provide some of the information, while the rest has to be given over the phone or through an informed consent form. However, here are a few ways to……

  • How To Pinpoint Rare Demographics For Clinical Trial Recruitment

    One of the main challenges of clinical trial participant recruitment is to get in touch with eligible people. This is especially true if you are looking for specific demographics, age ranges, BMI, or people with rare diseases. A shotgun approach has you putting up fliers in your local supermarket, emailing students at your local university……