Using an advertising agency is usually more cost-effective than doing it yourself. Here are a few reasons why this is especially true in the clinical trial industry:
Expertise: Advertising agencies that specialize in the clinical trial industry have a lot of experience recruiting participants and creating effective advertising campaigns. They have experience with a variety of marketing channels and tactics that are specifically tailored to the unique needs of clinical trials, and can help you to identify the most effective and cost-efficient approaches for your study.
Advertising agencies have access to advanced targeting and audience segmentation tools that can help you to reach the right participants for your clinical trial (Lookalike audiences, retargeting campaigns, etc). Many agencies use data and analytics to identify the most likely candidates for your study based on demographics, interests, and other factors. This can help you to reach a highly targeted and qualified pool of potential participants, which can improve the efficiency and success of your recruitment efforts.
Efficiency: Working with an agency can also save you time and effort, as you can delegate the planning and execution of your advertising efforts to the agency. They can launch ten campaigns and pick the best performing one in the time it takes you to launch one.
Discounts: In addition to being more experienced and faster, advertising agencies often have access to bulk discounts on marketing materials and other resources, and can negotiate lower rates with online platforms and other vendors. These savings are passed on to you indirectly.
Accountability: Working with an agency can also help you to hold yourself and your team accountable to your recruitment goals. This might be especially useful for multi-site clinical studies. Agencies often provide regular reports on the performance of your campaigns, which can help you to identify areas for improvement and adjust your strategy as needed.
Overall, using an advertising agency can be a cost-effective way to promote your clinical trial and recruit participants. By leveraging the agency’s expertise and resources, you can save time and money, and ensure the success of your study.