Research studies that need participants who smoke do very well on social media. Facebook, Instagram, and Youtube are fantastic for reaching smokers – but certain creative considerations can make or break your advertising efforts. We at Wayturn have learned these lessons the hard way – by spending money on advertisements to recruit participants for behavioral… Continue reading How to recruit smokers for research studies
Author: CGRCrafoord
Top 5 platforms for recruiting clinical study participants
There are many ways to recruit participants for clinical research studies. For scalability, almost nothing beats paid ads on the biggest websites on the internet, which we refer to as “platforms” due to their social and interactive nature. But which platforms are more effective, measured by bang-for-buck or speed of recruitment, depends highly on the… Continue reading Top 5 platforms for recruiting clinical study participants