Month: January 2023

Advertising clinical trials on Facebook can be an effective recruitment strategy. On platforms like Facebook, ads always have a sponsor. This sponsor is the brand, or person, who has paid for the ad. For clinical trials this sponsor is most often either your own institution, or an advertising agency like Wayturn. Many researchers opt to… Continue reading Avoid Agencies Who Use Your Facebook Account for Clinical Trials Ads

Increasing clinical trial sign-up rates can be a challenge, but there are several strategies that you can use to improve the effectiveness of your recruitment efforts. Here are a few tips to help you increase clinical trial sign-up rates. Use targeted advertising Digital advertising allows you to target specific demographics, interests, and behaviors, which can… Continue reading How to increase clinical trial sign up rates

Using an advertising agency is usually more cost-effective than doing it yourself. Here are a few reasons why this is especially true in the clinical trial industry: Expertise: Advertising agencies that specialize in the clinical trial industry have a lot of experience recruiting participants and creating effective advertising campaigns. They have experience with a variety… Continue reading How hiring an ad agency can reduce your clinical trial costs