Zero campaign

Get Referrals for your research study

$0 and zero work upfront

  • We create ads so you can get them IRB-approved. $0.
  • We create questionnaires with your eligibility criteria. $0.
  • We advertise your study using our ad budget. $0
  • Once you have a number to call, for an eligible referral – only then do we charge you.

We only advertise research studies that we know for certain will work with our methods. To determine if your study is viable, tell us about it using this form and we will get back to you.

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Recruitment Guaranteed

Wayturn is a specialist advertising agency with experience recruiting for hundreds of research studies in the United States and Australia.

We use paid ads on social media platforms like Facebook and Youtube to find people excited to join your study.

We can analyze your study and give a fixed price per referral. We bear all advertising costs, manage all advertising, and we only get paid when you get results.

The risk is on us, because we know how hard clinical trial recruitment can be, and how tight budgets often are.

Most of our clients have tried several other methods before coming to us – and we get them the required enrollments before the recruitment period ends.

Our recruitment process

1. Analysis

Before we decide to work with you, we analyze your study.

We look at all of your study documents and eligibility criteria. Our analysis is yours to keep, whether we decide to work together or not. You might discover that we recommend strategies that you can use regardless of our involvement.

The goal of the analysis is to determine how we can find participants for you, and what it will cost. If you decide that our figures are reasonable, we agree on the details and continue with the next steps immediately.

2. Promotional Materials

For our ads to be successful, we prefer to always write our own promotional materials for you to send to your IRB. See example.

This includes images, videos and anything else we want to use to find your participants. You have the final say in what we can, and can’t include.

3. Technical setup

We create whole websites, landing pages, and questionnaires based on the needs of your study.

See example landing page.
See example questionnaire.

People who click on our ads come to a landing page on our website that describes your study, and if they want to join they fill out an online prescreening questionnaire created by us according to your eligibility criteria. Finally, eligible referrals are sent over to your team in a way that suits your needs.

If your study is large, it might make sense to create a separate website for it, rather than just a landing page hosted on our domain. We can handle all development and translation work required to get you up and running in no time.

4. Promotion

Once approved by your IRB, we start promoting your study. We run paid advertisements on Facebook, Youtube and Google among other sources – depending on the needs of your study.

Our goal with all promotion is to find people eligible to join your study, and have them pass an online questionnaire to leave their contact details or book a meeting with you. Since we only send you eligible referrals, the quality of the people you call is high and the enroll rate is optimal which helps save your time.


  • Flexible at all times. We do not force you to accept referrals beyond what you can handle or require, all advertising can be slowed down or sped up. You can tell us to stop, pause or slow down at any time.
  • Referral quality guarantees. Wayturn replaces any referrals that are deemed malicious, fraudulent or are duplicates at no cost. We have systems in place to screen out referrals from the same IP addresses, other countries than your eligibility criteria, and repeat offenders that try to complete many of our questionnaires.
  • Sensitive Data / HIPAA Compliance. Wayturn is adept at handling sensitive data, and have strict internal processes to minimize the risks involved in gathering participant’s contact and health information.

$0, zero Work upfront

Send us your study documents. We get back to you with a free cost per enrollment analysis within 4 business days.

You will get:

  • A strategy to reach your enrollment goals.
  • Our best data on the number of eligible people that we can reach in your area.
  • A breakdown of how your eligibility criteria affect enrollment rates and advertising costs.

I started Wayturn to help researchers use more modern clinical recruitment methods.

When I started advertising clinical trials, some researchers were still relying on noticeboards and radio ads (I won’t mention any names… You know who you are.) Suffice to say that the impact was quite noticable when they switched to Facebook, Google and Youtube ads.

I started my career working for T-fal (Tefal in Europe) as a digital manager. To switch from a large well known brand has allowed me to transfer my knowledge of consumer advertising and apply it to the clinical trial industry.

Carl Gustaf Ragnar Crafoord

Founder, Wayturn AB

Wayturn AB
Skalla hamnväg 3

Wayturn is a limited liability company dedicated to the clinical trial industry.