Wayturn helps researchers find participants using social media advertising. With experience from over 150 clinical trials, we have streamlined our processes and offer some of the best pricing in the industry.

Wayturn offers three pricing plans – basic, volume and performance. Regardless of which pricing plan you prefer, please submit your study for analysis here to get started.

All of our pricing packages includes these four steps:

1. Analysis

Before you decide to work with us, we analyze your study for free. ( Click here to get started now)

We look at all of your study documents and eligibility criteria. Our analysis is yours to keep, whether you decide to use our services or not. You might discover that we recommend strategies that you can use regardless of our involvement.

The goal of the analysis is to determine how we can find participants for you, and what it will cost. If you decide that our figures are reasonable, we agree on the details and continue with the next steps immediately. You can choose a pricing plan that suits you.

2. Promotional Materials

For our ads to be successful, we prefer to always write our own promotional materials for you to send to your IRB. See example.

This includes images, videos and anything else we want to use to find your participants. You have the final say in what we can, and can’t include.

3. Technical setup

We create whole websites, landing pages, and questionnaires based on the promotional materials and then we send you the referrals.

See example landing page.
See example questionnaire.

People who click on our ads come to a landing page on our website that describes your study, and if they want to join they fill out an online prescreening questionnaire created by us according to your eligibility criteria. Finally, eligible referrals are sent over to your team in a way that suits your needs.

If your study is large, it might make sense to create a separate website for it, rather than just a landing page hosted on our domain. We can handle all development and translation work required to get you up and running in no time.

4. Promotion

Once approved by your IRB, we start promoting your study. In our basic pricing tier, we promote your study on our email newsletter and through other organic channels. In our volume and performance tiers, we run paid advertisements on Facebook, Youtube and Google as they are our most important sources of referrals.

Our goal with all promotion is to find people eligible to join your study, have them pass an online questionnaire, and then let you contact them to enroll them in the study. By prescreening referrals online, the quality of the people you call is high and the enroll rate is optimal.

Volume Pricing

Volume pricing gives you the ability to reach as many people as possible, while utilizing Wayturn’s ability to use paid digital advertising to pinpoint the audiences most likely to meet all your eligibility criteria.

Using volume pricing, you are paying per 1000 ad views, in what is known as CPM (Cost per mille). The CPM is set depending on several factors of your study, like in what geographical area you are looking to find referrals, what age they are and how aggressively you want us to advertise. Higher value audiences often cost a higher CPM. Wayturn pays a CPM to advertise on Facebook, Instagram and Google.

After our analysis of your study, we will recommend a CPM, which will give you a guaranteed number of people reached. We will show you how the audience targeted is relevant to your study, and the pass rates for each eligibility criteria.

Integral to this plan is our optimization and testing process, as well as our copywritten promotional materials and advanced lookalike audiences. For these reasons, using Wayturn is more economical than trying to do paid digital advertising on your own. Get started!

Performance Pricing

Performance pricing gives you the greatest predictability and speed, knowing what each referral is going to cost you in advance, while paying for each referral after receiving them. In this way, Wayturn takes on most of the risk.

Performance pricing is very similar to volume pricing, except that the end of volume pricing is usually defined by the available budget, whereas the end of performance pricing is set to a certain number of referrals.

Using performance pricing, you are guaranteed a fixed price per referral we send to you. This price is set during our analysis of your study, and will only change if your eligibility criteria change.

In this plan, we are very motivated to send you as many referrals as possible, and will use all tools at our disposal to get you enrollments.

Integral to this plan is our optimization and testing process, as well as our copywritten promotional materials and advanced lookalike audiences. For these reasons, using Wayturn is more economical than trying to do paid digital advertising on your own. Get started!


  • Flexible at all times. We do not force you to accept referrals during the performance plan, all advertising can be slowed down or sped up. You can tell us to stop, pause or slow down at any time.
  • Referral quality guarantees. Wayturn replaces any performance plan referrals that are deemed malicious, fraudulent or are duplicates. We have systems in place to screen out referrals from the same IP, other countries than your eligibility criteria, and repeat offenders that try to complete many of our questionnaires.
  • Sensitive Data / HIPAA Compliance. Wayturn is adept at handling sensitive data, and have strict internal processes to minimize the risks involved in gathering participant’s contact and health information.

$0, zero Work upfront

Send us your study documents. We get back to you with a free cost per enrollment analysis within 4 business days.

You will get:

  • A strategy to reach your enrollment goals.
  • Our best data on the number of eligible people that we can reach in your area.
  • A breakdown of how your eligibility criteria affect enrollment rates and advertising costs.